Own your market
“Always deliver more than expected”—Larry Page
In my experience as a business person, I now know that if you are competitive, you sell at market price! However, if you are unique, you command a premium. Yep – you can ‘own your market’. Seems very simple but requires minds that are not confined or limited by the space or environment to create that uniqueness which people will pay for. This season, try and innovate so that you own the market, avoid being a “commodity business.” Understand what the customer really needs that others are failing to provide.