I had to share with you this encouraging message today that it is not too late for you to start afresh if you had not prepared well for 2013. I sat under this practical teaching from my pastor, Pastor Tom. And at his first question, I boldly responded that I was ready for 2013 and yes bring it on I want to be a millionaire! By the end of the teaching, I had taken a serious audit of myself, and I knew i had to go back to the drawing board and start making real changes. So today also my questions to you are: Is your brand (personal and corporate brand) ready for 2013? 1. Is the brand delivering the real promise to its customers? 2. Is the brand a love mark to its target market? 3. Does the brand interact well with its customers? 4. Do you have have a clear brand plan for 2013? 5. Is the brand profitable? Send me feedback, email@example.com if your brand is ready for 2013! Lets chat. Happy week
Yesterday I was feeding my little boy, and I looked closely at him as he fed. He fed happily and after a good feed, he is all glowing, giggly and burpy! You can’t resist a chubby little one.
Just like a baby, if you do not invest in your brand and nurture it, it will die a slow and painful death. As I walked today, I met several skinny dogs, and it pained me why people take in dogs, let them starve, let them breed and worse let them roam around. Don’t create a brand to destroy it. No customer wants to be associated with a bad brand.
So today here my tips:
1. Create a brand that you love. Give it the best personality which will resonate with its target market. Brands belong to customers so make sure it tallies well.
2. Feed that brand. Invest in its growth like never before. Put systems in place in your organization too which will support your brand’s growth. You can go back to read the article i wrote for you on how you can invest in your brand with a low budget.
3. Ensure that your brand is living to its promise to the customer. If a brand is not delivering, modify it so it delivers its promise.